Ways To Apply Minimalism Into The Web Design Effectively

The concept of minimalism managed to stick around until now despite the coming and going of trends in web designing. It is probably because of its classic appeal which they say never goes out of style. Which proves to be true considering its popularity in other form of art, no wonder some web designers have embraced its beauty as well.

In the web designing world, minimalism clicked because it is easy on the eyes and it enhances user experience. Busy consumers are impatient with short attention spans, that’s why they can’t tolerate overly complex designs that are confusing to navigate.

When it comes to designs in our daily living today, less is definitely more. See the beauty in simplicity and learn how to incorporate it into your design and still seduce more site visitors.

Embrace Flat Design

Apple and Microsoft are one of the brands who put skeuomorphism to shame by embracing flat design. You'll notice the bold and vibrant colors on their design but no drop shadows, 3D effects and gradients. That’s flat design for you, it catches the attention of the user but doesn't overwhelm him.

The design welcomes you with clean and clutter-free page layout, vibrant and flat icons and buttons, typography of different fonts is used for the headlines without texture for the body copy, and images are bright.

Incorporate White Space

What comes into your mind when you hear minimalism in a web design? I say more white space! Not only does it exudes sophistication and neatness, but it also allow you to lead the view’s attention to where you want more easily.

Before you scream boring into my face, take a moment to internalize how beneficial white space is for web designs.

Just take Google Search as an example, or did you not notice that Google Search is a study white space?

Google Search used this design to allow users to focus on searching information instead of distract them from it with loud colors or irrelevant 3D effects.

See how clever it is? It instantly draws you on the search bar without a lot of fuss. 

Limit Choices

No matter what you say, you cannot deny that your priority in establishing that e-commerce website is to convert. Sounds simple but definitely not easy. But if you limit the choices that you present to the user or visitors it’ll be easier for you to turn them into buying customers.

Take it from the company called Gengo that has almost nothing on their landing page except a bar where you type in the text or upload a file for translation. For a professional caption translation company, it’s easier for their potential clients to understand the purpose of the website and how to proceed with the service that the site is offering. 

Focus On Bold Typography

Another basic aspect of minimalism that you may find a little too plain but no doubt effective are bold typography and single-column layout. Here’s how it works:

ü  Using a single-column layout lets you go straight to the point which is, inform who you are, what you do and how you can be of service to people. Plus you won’t hear hard-to-navigate complains for sure.

ü  Using contrasting font color with varying size and style and background color is a great way to keep things simple yet interesting.

Simplify Your Navigation

In order for your minimalistic web design to come around well, every part of your site has to blend with each other. Especially your navigation menu which can be crucial, because you want it to be simple for your visitors to understand but not too bland that it may be completely overlooked.

Make the color blend with the rest of your design but in a way that it still stand on its own. Put it in the upper right corner of the page where most people look at when their searching for it. Forget whatever sliding effect or tricks that you’re trying to incorporate, not adding any different layers of navigation on it keeps it functional and simple.

Use Color In Patches

If you’re not so crazy about a lot of white space, then using patches of color maintain your minimalism concept and still makes site visitors pay attention to information or action that you want them to see. This is taking emphasis to a simple yet effective level.

Like the 960 Grid System website, they used splashes of yellow to highlight internal links such as “download” and “view demo”, and blue for the Twitter logo. Doing this subtly but efficiently lead the visitors to your goal, which is to convert and build traffic.

Minimalism Works If You Know How To Use It

Some designers assumes that minimalism is way too plain and boring that’s why they keep on doing those complicated designs. Contrary to their belief, the examples above just proved them wrong. You just have to know how to work its beauty and your site will shine more than all the colors in the rainbow. Moreover, if this concept increases conversion, and makes things easier for users what more excuse do you have not to embrace this approach?

Besides a true artists can seduce people into his art no matter what the concept is, right?