The
concept of minimalism managed to stick around until now despite the coming and
going of trends in web designing. It
is probably because of its classic appeal which they say never goes out of
style. Which
proves to be true considering its popularity in other form of art, no wonder
some web designers have embraced its beauty as well.
In the web designing world, minimalism clicked
because it is easy on the eyes and it enhances user experience. Busy
consumers are impatient with short attention spans, that’s why they can’t
tolerate overly complex designs that are confusing to navigate.
When
it comes to designs in our daily living today, less is definitely more. See the
beauty in simplicity and learn how to incorporate it into your design and still
seduce more site visitors.
Embrace Flat Design
Apple
and Microsoft are one of the brands who put skeuomorphism to
shame by embracing flat design. You'll notice the bold and vibrant colors on their design but no drop shadows, 3D
effects and gradients. That’s flat design for you, it catches the attention of
the user but doesn't overwhelm him.
The
design welcomes you with clean and clutter-free page layout, vibrant and flat
icons and buttons, typography of different fonts is used for the headlines
without texture for the body copy, and images are bright.
What
comes into your mind when you hear minimalism in a web design? I say more white
space! Not only does it exudes sophistication and neatness, but it also allow
you to lead the view’s attention to where you want more easily.
Before
you scream boring into my face, take a moment to internalize how beneficial
white space is for web designs.
Just take
Google Search as an example, or did you not notice that Google Search is a
study white space?
Google
Search used this design to allow users to focus on searching information
instead of distract them from it with loud colors or irrelevant 3D effects.
See how
clever it is? It instantly draws you on the search bar without a lot of fuss.
Limit Choices
No matter
what you say, you cannot deny that your priority in establishing that
e-commerce website is to convert. Sounds simple but definitely not easy. But if
you limit the choices that you present to the user or visitors it’ll be easier
for you to turn them into buying customers.
Take it
from the company called Gengo that has almost nothing on their landing page except
a bar where you type in the text or upload a file for translation. For a
professional caption translation company, it’s easier for their potential
clients to understand the purpose of the website and how to proceed with the
service that the site is offering.
Another
basic aspect of minimalism that you may find a little too plain but no doubt
effective are bold typography and single-column layout. Here’s how it works:
ü Using a single-column layout lets you go
straight to the point which is, inform who you are, what you do and how you can
be of service to people. Plus you won’t hear hard-to-navigate complains for
sure.
ü Using contrasting font color with varying
size and style and background color is a great way to keep things simple yet
interesting.
Simplify Your Navigation
In order
for your minimalistic web design to come around well, every part of your site
has to blend with each other. Especially your navigation menu which can be
crucial, because you want it to be simple for your visitors to understand but
not too bland that it may be completely overlooked.
Make the
color blend with the rest of your design but in a way that it still stand on
its own. Put it in the upper right corner of the page where most people look at
when their searching for it. Forget whatever sliding effect or tricks that
you’re trying to incorporate, not adding any different layers of navigation on
it keeps it functional and simple.
Use Color In Patches
If you’re
not so crazy about a lot of white space, then using patches of color maintain
your minimalism concept and still makes site visitors pay attention to
information or action that you want them to see. This is taking emphasis to a
simple yet effective level.
Like the
960 Grid System website, they used splashes of yellow to highlight internal
links such as “download” and “view demo”, and blue for the Twitter logo. Doing
this subtly but efficiently lead the visitors to your goal, which is to convert
and build traffic.
Minimalism Works If You Know How To Use It
Some
designers assumes that minimalism is way too plain and boring that’s why they
keep on doing those complicated designs. Contrary to their belief, the examples
above just proved them wrong. You just have to know how to work its beauty and
your site will shine more than all the colors in the rainbow. Moreover, if this
concept increases conversion, and makes things easier for users what more
excuse do you have not to embrace this approach?
Besides a
true artists can seduce people into his art no matter what the concept is,
right?
Perfect!!! What I can say in this article is very important to be written as it may help everybody to get awareness. Good job done.
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